Business as Usual

This year, in honor of the 25th anniversary of Maui Nō Ka ‘Oi, we are celebrating beloved local businesses that have stood the test of time. Here are four of our favorites.


Est. 1955

Pukalani Superette
Opening day in 1955.

When Megan Nakashima’s great-grandparents built Pukalani Superette, there wasn’t much more to the surrounding area than guava trees and pig farms. But “Puk Sup” (pook soop), as it is affectionately called by locals, withstood the test of time and still stands sentinel at the busy intersection of Makawao Avenue and Old Haleakalā Highway.

Even competition from a nearby Foodland market couldn’t sink the Superette. “We’ve created lasting relationships with our customers, many of whom have shopped here since the ’60s,” says Nakashima, president, brand manager and director of community outreach. “We’re constantly evolving in terms of what products we offer. Right now, we’re focusing on healthier eating and made-on-Maui items.”

Pukalani Superette
Three generations of the Nakashima family in the early 1990s: (from left) Aric, Robin (with Jayson), Moriaki (with Megan) and Sumiko.

What hasn’t changed is Puk Sup’s reputation for high-quality, fresh produce. “We process everything by hand,” explains Nakashima. “It’s the ultimate quality-control system.”

Pukalani Superette, 15 Makawao Ave., Pukalani | 808.572.7616 | | IG @pukalanisuperette | FB @pukalani.superette



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