About Us

Maui Nō Ka ʻOi Magazine

Maui No Ka ʻOi celebrates the people, places, cultures and adventures that make “Maui no ka ʻoi” (the best Hawaiian island).


May-June 2018

Six times a year, the magazine brings stories by award-winning writers and photographers to subscribers and newsstands. Each issue presents an engaging and informative dining section headed by an editor who is both a trained chef and a master gardener; explorations into Hawaiian culture guided by respected practitioners; activities by land, air and sea; an open door into distinctive island homes; a Maui events calendar; and a “day in the life” of Maui people whose jobs range from cowboy to astrophysicist to hula dancer. The magazine’s coverage of issues important to residents — from cane burning, to GMOs, to struggles over water rights between agribusinesses and indigenous farmers — is consistently thoughtful and objective.

Recognized by the Western Publishing Association as one of the best regional magazines west of the Mississippi, Maui Nō Ka ʻOi appears in mailboxes and on newsstands throughout the United States, in seven foreign countries . . . and right here, any time you need aloha!

*Note on Hawaiian language and proper spelling:
In Maui Nō Ka ʻOi’s print edition, we include the okina and kahako marks used in proper spelling of Hawaiian words. Due to compatibility issues with some web browsers and search engines, we may omit them on this website.

Maui Nō Ka ‘Oi Magazine Changes Hands As Long-time Publisher Retires

Family-owned media company specializing in regional lifestyle magazines steps in as Diane Haynes Woodburn of Haynes Publishing Group retires


WAILUKU, HAWAII (Nov. 4, 2022) – After 26 years, Diane Haynes Woodburn has retired as publisher and owner of award-winning Maui Nō Ka ‘Oi Magazine. Her successors are the husband-and-wife publishing team, Chris and Angela Amundson, owners of Flagship Publishing, Inc.

The asset purchase took place on Oct. 1, 2022, heralding the retirement of the magazine’s founder and president of Haynes Publishing Group, Inc. Diane and the Amundsons have a decade-long friendship, during which time they frequently spoke about magazine publishing and the prospect of the Amundsons taking over Maui Nō Ka ‘Oi when Diane was ready to retire.

Diane announced her retirement and sale in the November/December 2022 issue of the magazine, published this week. Going forward, Angela is associate publisher, and Chris is publisher and executive editor. Diane is consulting through the transition process. Flagship Publishing has 11 employees and is hiring additional editorial, sales and marketing staff on Maui to expand the magazine and assist with their other publications.

“We are honored that Diane has entrusted us to continue Maui Nō Ka ‘Oi’s mission of celebrating the people, lifestyle, and adventures that advocate Maui as the best Hawaiian island,” Chris said. “We will remain faithful in delivering uplifting stories that endear our subscribers to Maui County.”

Diane has always found joy in giving back to the Maui community and developed Maui Nō Ka ‘Oi as a bimonthly regional magazine devoted to spotlighting the Maui way of life. Since the magazine’s launch in 1997, her hard work and dedication has led to Maui Nō Ka ‘Oi being recognized by the Western Publishing Association as one of the best regional magazines west of the Mississippi.

“Although retirement is bittersweet, I am confident Chris and Angela will take care of this publication that means so much to me,” Diane said. “I look forward to seeing Maui Nō Ka ‘Oi flourish under their creative direction.”

Flagship Publishing specializes in regional lifestyle subscriber magazines. In 2005, the Amundsons purchased their home-state magazine, Nebraska Life – founded in 1997, the same year as Maui Nō Ka ‘Oi.

In 2012, the Amundsons and their staff launched Colorado Life, and in 2018 they launched Utah Life. All three magazines continue to operate and flourish under the Flagship umbrella.

Flagship magazines feature high-quality and creative editorial content intended to spark inspiration and cultural connection to place through stories and photography about culture, history, travel, food, and photography.

The company maintains offices in Fort Collins, Colorado and Wailuku, Hawaii.

Flagship Publishing

Publishers of Maui Nō Ka ʻOi Magazine, Kaʻanapali Magazine, Island Living, and Eating & Drinking magazines.

Island Living Magazine maui dining guide

No part of our magazines may be reprinted and/or altered without the written permission of the publisher. The publisher reserves the right to accept or reject any advertising matter. Unsolicited manuscripts and photographs are welcome, but must be accompanied by a self-addressed, stamped envelope. The publisher assumes no responsibility for care and return of unsolicited material. Individual issues are available by written request at $4.95 per issue plus postage.