Business as Usual

This year, in honor of the 25th anniversary of Maui Nō Ka ‘Oi, we are celebrating beloved local businesses that have stood the test of time. Here are four of our favorites.

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ROSELANI ICE CREAM
Est. 1932

Roselani
LEFT: Maui Soda & Ice Works drivers and staff pose with their delivery fleet (circa 1950). RIGHT: Fourth-generation ice-cream-maker Buddy James Nobriga oversees the development of new flavors, such as Mango ‘n Cream.

The Nobriga family has been making Roselani artisan ice cream the exact same way for nearly 90 years: completely from scratch, one batch at a time, using time-tested recipes developed by patriarch Manuel Nobriga.

“Most companies produce ice cream in 15 minutes,” says fourth-generation ice-cream-maker Buddy James Nobriga. “Ours requires three hours. It’s a very slow process, like cooking a pot of stew.” There are currently 47 flavors of Roselani ice cream, and Nobriga says that suggestions from the community often provide inspiration for new ones.

Roselani’s distinctive green, gold and rose-colored carton makes it easy to spot in the freezer section, and Nobriga shares an exciting inside scoop: “This summer, we’re introducing pint-sized containers with a completely new design,” he says. Now that’s some very cool news!

Roselani Ice Cream, 918 Lower Main St., Wailuku | 808.244.7951 | Roselani.com | IG @roselaniicecream

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