Mana Up Market Opens at Royal Lahaina Resort –
Showcasing Maui Makers and Island Style
Royal Lahaina Resort & Bungalows has added a new reason to wander its oceanfront paths this summer – the first Mana Up Market on Maui. Opened in May 2025, this curated retail space brings together food, fashion, home and beauty products from Hawai‘i entrepreneurs, with a special spotlight on Maui-based brands. The launch marks Mana Up’s first retail footprint on the Valley Isle and deepens the resort’s commitment to authentic cultural experiences.
A Curated Collection of Hawai‘i’s Best
The shop features best sellers from House of Mana Up, including locally made snacks, wellness essentials and island-inspired home goods. Shoppers will discover favorites from Maui makers such as:
• Maui Nui Venison
• Hi Spice
• Maui Crisps
• Haku Maui
Vitalitea Hawai‘i
Regular meet-and-greets invite guests to connect with the artisans behind each product – adding a personal story to every purchase and directly supporting Hawai‘i’s creative economy.
What is Mana Up?
Founded by Meli James and Brittany Heyd, Mana Up is an accelerator and venture fund dedicated to growing 100% Hawai‘i-based companies and introducing them to global markets. The name “Mana Up” reflects the organization’s mission: to elevate and amplify the mana – the inherent power and spirit – within Hawai‘i’s entrepreneurs. Through its accelerator program, retail shops and online marketplace, Mana Up connects shoppers to the authentic stories of local makers while boosting economic opportunity across the islands.
“Maui is a place rich with culture, creativity and entrepreneurial spirit,” says Mana Up co-founder Meli James. “Partnering with Royal Lahaina allows us to share these makers’ stories while reinforcing Maui as a must-visit destination.”
Why Royal Lahaina?
For Royal Lahaina Resort & Bungalows, the partnership aligns with the property’s long tradition of celebrating Hawaiian culture.
“This collaboration shines a spotlight on Maui’s emerging entrepreneurs and complements our commitment to authentic experiences,” adds General Manager Nicholas Kuhns.
Make It a Maui Riviera Summer
Pair your shopping trip with the resort’s A Maui Riviera Summer offer:
• Daily breakfast for two
• VIP seating at the Myths of Maui Lūʻau
• A $75 daily resort credit to use at signature spots like Alana Spa, Lahaina Noon restaurant or The Branches live music venue
• Lahaina Noon Summer Sunday BBQ on the beach lawn
•Two serene pools, tennis and pickleball courts and miles of Kāʻanapali Beach to explore
Whether you are visiting for a family escape, a romantic retreat or a spontaneous getaway, Royal Lahaina Resort blends relaxed luxury with genuine aloha.
Plan Your Visit
The Mana Up Market at Royal Lahaina Resort & Bungalows welcomes both resort guests and the public. Discover island-made gifts, meet local makers and take home a piece of Maui creativity – no passport required.
Learn more and book your stay at RoyalLahaina.com
or explore Hawai‘i-made products online at HouseOfManaUp.com
