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in Pāʻia, HI ❋ Rock Your Biz in 2020➤Be The News! ❋ FREE➤RSVP required
January 9 @ 12:00 PM - 1:30 PMFree
If you’re new to the task of writing a press release for your own business, or still have an abundance of questions, this 1-hour workshop is for you.
At this session with a local pro, learn about the difference between a free news release and a paid advertisement, and the difference between what is “news” and what is “advertising.” A news release may be published for free but learn why news editors publish some news releases and not others. Learn how to put together an effective news release from the media’s perspective and the elements that should be included.
After learning about accepted formats and writing techniques, you’ll recognize when your business has something newsworthy, and you’ll know how to present the information the media will want to know.
12:00 PM – 12:10PM⯈Sign-in
12:15PM – 1:30PM⯈Presentation and Q&A
Guest presenter Lee Imada grew up on Maui, graduating from Maui High and earning a Bachelor of Science in Journalism from Northwestern University. After attending a year-long Japanese studies program from 1984-1985 at Nanzan University in Nagoya, Japan, he spent a month in 1987 on a Hikbakusha Travel Grant to interview and report on victims of the atomic bombings of Hiroshima and Nagasaki, Japan. A Waikapu resident best known as the current Managing Editor of The Maui News, he previously served as News Editor from 1992 to 2012, and Assistant News Editor from 1991-92, as well as reporter from 1981-92.
RJK, LLC (Richard Kehoe, MBA, CPA) | Grants Central Station | Heritage Hall | (…)