Making Waves

Hayhay Couture

“I love incorporating the beauty of Hawai‘i in a sophisticated way,” says Hayley Kaysing of her swimwear and clothing line, HayHay Couture. The view out her design-studio window—a riot of dripping jade vines and vivid, blooming ginger—inspired her last collection; her current one, with its charcoal-grey sharkskin sheen and a deep plum shade reminiscent of Hawaiian sea urchins, pays homage to the ocean.

Hayley likes to design classic pieces that can be worn season to season. The elegant lines of her swimwear, sleek and unembellished, speak to her sophisticated signature style.

“It is rare these days to find brands like ours that are made in the U.S.A.,” Hayley tells us, “We produce each collection in limited quantities from custom prints and high-quality fabrics that, coupled with our unparalleled craftsmanship, really sets our brand apart.”

The young designer credits the fundamentals she received as a fashion graduate from the University of Hawai‘i with helping her to build and expand her line. In addition to her ready-to-wear collections, Hayley maintains a couture approach, making one-of-a-kind pieces. For three consecutive years her custom suits have graced top models in Sports Illustrated’s coveted annual swimwear issue.

Before Hayley launched her first full collection in 2014, sewing was simply a hobby. Then her unique swimsuits and other garments started to catch her friends’ eye and instead of asking, “Did you make that?” they’d say, “Is that a Hayhay?” The clever play on her name stuck.

HayHay Couture is sold online and in specialty boutiques, but if the opportunity arises, visit her venue at the Andaz Maui, Wailea. Hayley is there five days a week and loves to personally style her guests, visitors and locals alike. HayHayCouture.com